Since its inception in 1918, Watsonia farms has become diversified, successfully growing 550 acres of apples, cucumbers, squash, tomatoes, pears, plums, nectarines and strawberries. Peaches remain their main crop, with over 900 acres currently in production. Watsonia farm is presently owned and operated by brothers Jerry and Joe Watson, and Joe's son, Jeph.
The first major crop grown on their farm was asparagus, with their grandfather and great-grand-father, Joe H. Watson, serving as the manager of the Monetta Asparagus Association. He led the industry by planting the first asparagus in Monetta, South Carolina - afterwards considered the asparagus capital of the world. Around 1925, he gathered five leading farmers of the area and asked them to plant 60 acres of peaches each. This was the start of the commercial peach industry on the "Ridge" section of South Carolina.
Joe H. Watson died in 1939, and his wife Mary, operated the farm until her son, Jerrold, returned in 1945 after World War II. He successfully operated the farm for over 50 years. Jerrold's older son, Jerrold, Jr. (Jerry), returned in 1973 after graduating from college. Joe H. II returned in 1975 after college, and his son, Joseph III (Jeph), joined the business after college in 2003 to become the fourth generation family member.
They feel very proud to have maintained a reputation of quality produce and productive business connections through the years, and look forward to many more years of providing the safest, freshest and tastiest fruits and vegetables they can offer to their customers.